Classic
An oval frame. Easy, everyday.
The return of
Statement eyewear is making its return.
New frames. Same attitude. Join the list for the first look.
The Shadeitude point of view
A little shade. A lot of attitude.
The right frame can shift a whole look.
We like eyewear with presence—the kind that feels personal, finishes the outfit and gives you a reason to look twice.
The Shadeitude edit
A first look at what’s taking shape.
Every frame has a mood. Find the one that matches yours.
For her
Every angle. All attitude.
For him
Sharp lines. Easy confidence.
Women’s Edition · The Style Switch
One woman. Three attitudes.
Change the frame, change the whole energy.
Refined
A sculptural shield. A sleeker point of view.
Bold
A statement square. A confident hit of cherry.
Men’s Edition · The Style Switch
One man. Three attitudes.
Same man. New frame. A whole different presence.
Classic
Black square frames. Clean and sure.
Refined
Gold aviators. Elevated everyday.
Bold
Burgundy texture, black square frames. A stronger statement.
Kids’ Edition · Mini Frames
Small frames. Bright perspectives.
Smaller frames. Same attitude.
Our Story · Est. 2018
Born in 2018.
Back with more attitude.
A note from our founder
“Your sunglasses are the last thing you put on and the first thing people notice. Make them say something.”
I started Shadeitude in 2018 for the woman who dresses with intention, the man who notices the details, and anyone who knows a great pair of frames can change the whole mood of a look.
In 2025, life asked for my full attention, so I stepped away from Shadeitude. That time gave me perspective, and I came back knowing exactly what this brand needs to be: bolder, more intentional, and more me.
Now we’re back, with edits for women, men and the little ones too. Same attitude. Bigger vision. I can’t wait for you to find the pair that feels like you.
Tamara Monéa
Founder, Shadeitude
2018
The first frame
Shadeitude launches with bold eyewear and an even bolder point of view.
2025
A chapter away
Life called for my full attention. I stepped back and came back clearer.
Next
The return
New frames. Sharper edits. Same attitude, turned up.
What we believe
Style was never meant to fit in a box.
01
Wear what feels like you.
Face-shape guides are a starting point, not a rulebook. The right frame is the one you don’t want to take off.
02
The finishing touch.
Same outfit, different frame, completely different energy. That’s the power of the right pair.
03
Eyewear first. Always.
Sunglasses are our heart. Bags and accessories are next, with the same point of view.
The return of Shadeitude
Shade Accordingly.™
Join the list for first looks, collection reveals and relaunch news.